After completing 20 successful years in the sports medicine industry, Biotek wanted to change its identity from a manufacturing brand to a brand made for patients across the globe.
To narrate the new positioning and the overall journey of Biotek over the years, we stitched a film that encapsulated their growth, fresh positioning, and promise for the future.
To change the brand's visual and verbal language, we first tossed a positioning statement that stands as a manifesto for the brand. We drafted the line - More Mobility to You, focusing on how the brand is dedicated to provide better movement to the patients.
As part of the creative requirement, we also designed the website based on a new identity - More mobility to you!
To keep the design language seamless across various verticals of the brand - we built multiple assets like office stationery and other marcom creatives.
