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Biotek - More Mobility to You

Biotek is a global medical device company focused on providing exclusive sports medicine implants and instruments for 20 years.

After completing 20 successful years in the sports medicine industry, Biotek wanted to change its identity from a manufacturing brand to a brand made for patients across the globe.

As their agency, our task was to redefine the brand with a new brand positioning and visual identity, which would be showcased at the 20-year celebration on a global level.

  • Brand identity
  • Brand film
  • Website design
  • Communication assets

Brand identity

To change the brand's visual and verbal language, we first tossed a positioning statement that stands as a manifesto for the brand. We drafted the line - More Mobility to You, focusing on how the brand is dedicated to provide better movement to the patients.

Brand film

To narrate the new positioning and the overall journey of Biotek over the years, we stitched a film that encapsulated their growth, fresh positioning, and promise for the future.

Website design

As part of the creative requirement, we also designed the website based on a new identity - More mobility to you!

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Communication assets

To keep the design language seamless across various verticals of the brand - we built multiple assets like office stationery and other marcom creatives.