CMS is India’s leading cash management services company providing logistics and technology solutions to banks, financial institutions, organized retail, and e-commerce companies.
Post the launch of their IPO, CMS was looking for potential investors and this is where we come in. Brand asked to highlight its key features, the scale of its business, and achievements through videos and other communication assets.
We created a brand film that echoed the journey of CMS and how it plays an integral role in the movement of cash through our economy.
Our video team curated animated films to demonstrate the mechanism behind the uninterrupted services provided by CMS. From script to storyboarding and voice-over to video production, we produced two animated films featuring their RMS and Tech-led Cash Logistic service.
We also designed informative brochures that aligned with the business objectives and marketing through appealing infographics to drive attention toward their key achievements.
