Maxima has been quietly making beauty since 2013. From its manufacturing sites in Asangaon and Rudrapur, it creates the makeup and beauty products that brands across India put their names on. But the company behind all of it looked like any other factory.
We tore down the old and rebuilt Maxima as a beauty brand people notice. From brand positioning and a new identity to the website, the launch event and social media, we gave Maxima a presence as bold as the products it makes.
We don’t imprint our name.
We amplify yours.
Beauty brands talk to their customers. Maxima talks to the brands. So instead of selling single products, we positioned Maxima as the partner that makes them possible: confident, precise and never loud, but always unmistakable.
Maroon
HEX 650c12
RGB 101 12 18
CMYK 34 98 89 52
Crimson
HEX c52128
RGB 197 33 40
CMYK 16 100 97 6
Black
HEX 110f10
RGB 17 15 16
CMYK 73 68 65 83
Soft Gray
HEX eaeaea
RGB 234 234 234
CMYK 7 5 5 0
White
HEX FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
Behind every great beauty brand is someone perfecting the formula, the finish and the colour. We built Maxima to be proud of being that someone, and to look the part.
Soft.Juicy.Glossy
Logo anatomy
Every cut
intentional
Maxima’s campaign and social creative puts the products where they belong: on bold faces, glossy lips and sharp eyes. Every post follows the crimson palette, so the feed reads as Maxima at a glance.
Pattern Theory
Eyes, lips, face and skin each get a pattern drawn from the monogram, so every range keeps its own character and still reads as Maxima.
We don’t imprint our name.
We amplify yours.
From a quiet manufacturer to a beauty brand people notice, Maxima now has an identity, a website and a voice that match the quality of its work. At its launch, the new presence doubled stall footfall.
