Synergy Steels Limited, a flagship company of the Synergy Group is one of the pioneers and fastest growing manufacturers of stainless steel with a vast clientele across India, Europe and Asia.
Our goal was for customers to see the full range of Synergy Steels’ offerings, the scale of their operations and their dedication to quality without ever setting foot in the Synergy Steel facility.
We developed a range of marketing materials to highlight their range of industries served and capabilities offered, which were then used as a primary tool of communication by the sales representatives at Synergy Steels Ltd.
We also designed their event space and promotional posters for the event. We used simplistic design and witty copy to invite people to visit our stall at the exhibition.
With better marketing communication materials in place, Synergy Steels received increased quality leads in terms of customers, distributors and retailers.
Our idea of using a witty promotional strategy of pulling the audience with drop by at our Stand D74 for wine and cheese led to an increase in the store foot traffic by 180%.