Botim is UAE’s finest voice & video calling app, owned by Astra Tech, a leading consumer technology group in MENA. It’s the most preferred app by users to connect with loved ones. To make this connection ultra-strong, Botim introduced a new feature of Money transfer in association with Moneygram for users worldwide.
Their ask was to go ultra to launch the “Ultra app” that serves as a one-stop solution for literally everything, and we served just that.
To make the ultra feature launch successful, we designed an animated video to display on the Burj Khalifa - #Botim on Burj Khalifa.
From conceptualizing to storyboarding and from model testing to actual output display on Burj Khalifa, the video aimed to create striking visuals to catch the eyes.
From pre-buzz to post-event, we made Botim stay ultra-active on social platforms to keep the users engaged.